Coors Light
Slow Monday
Brand
ProjectSlow Monday
Date
Feb 2025
Description
Coors Light presents 'Slow Monday,' a live-action commercial campaign that contrasts the high-energy demands of contemporary life with the deliberate pace of sloths. The narrative features these animals integrated into routine environments, including corporate offices, supermarkets, and spin classes. The production utilizes a clean aesthetic to highlight the humorous juxtaposition between fast-paced settings and the slow-moving subjects. The spot features creative work from Mischief @ No Fixed Address, with production services provided by MJZ and post-production handled by Arcade Edit NY, Untold Studios LA, and Company 3 LA.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Alcoholic Beverages
Background
Office
Context
TVC / TV Commercial
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