Coors Light: Chill Train
Brand
Date
Feb 2024
Description
Coors Light takes a high-concept approach with its Chill Train spot, delivering a cinematic journey that contrasts rugged, icy landscapes with the mundane rhythms of daily life. The campaign follows a massive silver locomotive as it barrels through diverse settings, from mountain ranges and desert gas stations to suburban backyards and living rooms. Crafted by the team at Droga5 New York, the film utilizes complex VFX and live-action techniques to integrate the train into various environments. The narrative centers on the humorous reactions of bystanders as the wintery spectacle disrupts their surroundings, highlighting the brand through its shift in scale and tone.
Style
Horizontal, Cinematic
Techniques
VFX / visual effects
Industries
Context
TVC / TV Commercial
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