Coors Light: Bear
Brand
Date
May 2024
Description
Coors Light presents the Bear campaign, a commercial project featuring NFL quarterback Patrick Mahomes. The spot leans into a humorous narrative, placing Mahomes in a domestic setting where he shares a sofa and popcorn with a live-action bear. Directed by the team at Strike Anywhere, the campaign utilizes a clean, live-action technique shot in natural light. The work juxtaposes the casual outdoor patio grill scene with the unexpected indoor pairing, punctuating the narrative with bold yellow text overlays.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Pure White
Medium Grey
Background
House
Context
TVC / TV Commercial
Associated creatives
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