Adidas: Comfort Is Our Sport
Brand
Date
Oct 2026
Description
The 'Comfort Is Our Sport' campaign for Adidas positions athletic wear as the foundation of an active lifestyle. Directed by Camille Boumans, the project spans both studio and gym environments, focusing on the functionality of the brand's latest apparel collection. Produced by Whale, the piece utilizes dynamic framing and natural light to capture the movement of a diverse cast. The commercial highlights the intersection of sportswear and everyday comfort through a series of live-action vignettes, with creative oversight from TBWA/NEBOKO.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Sportswear
Color
Jet Black
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
WhaleProduction
Camille BoumansDirector
João Pedro Ruivo1st AD
Carlos Araújo2nd AD
Nuno BouçaDigital Imaging Technician
Job SandersExecutive Producer
Elise HagendoornProducer
Sam VisDirector of Photography
Tozé Ribeiro1st AC
Rui Pereira2nd AC
Vera SantosVideo
Ana & Manuela SousaProp Master
Cyril SantosSound
António MilheiroGaffer
António BaliaGrip
Joanne GatefieldStylist
António CarreteiroMakeup Artist
Lotte van RaaltePhotographer
Arash FatehiPhotography Assistant
Luiza MetelloLocation Manager
TBWA/NEBOKOAdvertising Agency
Niklas MurrayExecutive Producer
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