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Brand
Adidas
ProjectComfort Is Our Sport

Adidas Comfort Is Our Sport 2026

Associated creatives

Whale
WhaleProduction
Camille Boumans
Camille BoumansDirector
João Pedro Ruivo
João Pedro Ruivo1st AD
Carlos Araújo
Carlos Araújo2nd AD
Nuno Bouça
Nuno BouçaDigital Imaging Technician
Job Sanders
Job SandersExecutive Producer
Elise Hagendoorn
Elise HagendoornProducer
Sam Vis
Sam VisDirector of Photography
Tozé Ribeiro
Tozé Ribeiro1st AC
Rui Pereira
Rui Pereira2nd AC
Vera Santos
Vera SantosVideo
Ana & Manuela Sousa
Ana & Manuela SousaProp Master
Cyril Santos
Cyril SantosSound
António Milheiro
António MilheiroGaffer
António Balia
António BaliaGrip
Joanne Gatefield
Joanne GatefieldStylist
António Carreteiro
António CarreteiroMakeup Artist
Lotte van Raalte
Lotte van RaaltePhotographer
Arash Fatehi
Arash FatehiPhotography Assistant
Luiza Metello
Luiza MetelloLocation Manager
TBWA/NEBOKO
TBWA/NEBOKOAdvertising Agency
Niklas Murray
Niklas MurrayExecutive Producer

Tags

adidas commercial videoadidas commercialcommercial videomodels in athletic underwearathletic underwearsportswearmodels posingadidas

Description

This commercial video for Adidas titled Comfort Is Our Sport was directed by Camille Boumans and produced by Whale, with cinematography by Sam Vis. The piece showcases a diverse cast of models wearing athletic underwear and sportswear in various settings, including a white seamless studio and a boxing gym. The cinematography employs dynamic framing and natural lighting to highlight the athletic apparel and active lifestyle concepts.