Colgate Optic White
What is WOW
Brand
ProjectWhat is WOW
Date
May 2026
Description
Colgate Optic White introduces the 'What is WOW' campaign, a beauty-focused commercial spot developed with VML New York. The project emphasizes product efficacy through a series of dynamic shots and close-up visualizations. Featuring live-action techniques, the creative leans into a clean, modern aesthetic. The visuals utilize a minimalist white backdrop and studio lighting to highlight the core dental care product and the resulting bright smiles.
Style
Vertical, Commercial, Clean
Industries
Cosmetics
Color
Crimson
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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