Colgate Optic White
What is WOW
Brand
ProjectWhat is WOW
Date
May 2026
Description
Colgate Optic White explores the mechanics of modern dental care in this project, 'What is WOW.' Produced with VML New York, the commercial video balances product efficacy with a minimalist aesthetic, utilizing clean studio lighting and tight, macro-focused product shots. The spot features a woman in a signature red jacket, anchoring the visual narrative in a bright, high-key studio environment. Through live-action techniques and close-up visualizations of hydrogen peroxide action, the film highlights the brand's focus on dental hygiene and aesthetic results.
Style
Vertical, Commercial, Clean
Industries
Cosmetics
Color
Crimson
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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