Colgate Optic White
One Brush at a Time
Brand
ProjectOne Brush at a Time
Date
May 2026
Description
Colgate Optic White delivers its latest campaign, One Brush at a Time, focusing on the Optic White Pro Series toothpaste. Created by VML New York, the project leans into a clean, commercial aesthetic within a minimalist studio setting. The spot features a series of portraits centered on confident expressions, interspersed with high-key product displays. To communicate the science behind the product, the narrative integrates VFX to illustrate the hydrogen peroxide complex action on tooth enamel. The execution relies on a polished live-action technique to highlight the range.
Style
Vertical, Commercial, Clean, Polished
Techniques
VFX / visual effects
Industries
Cosmetics
Color
Crimson
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.