Colgate Optic White
One Brush at a Time
Brand
ProjectOne Brush at a Time
Date
May 2026
Description
Colgate Optic White introduces the 'One Brush at a Time' commercial, spotlighting the Optic White Pro Series toothpaste. Developed by VML New York, the campaign focuses on product efficacy through a series of portrait shots and visual demonstrations. The project utilizes a minimalist white studio environment to ground the high-key visual tone. The production blends live-action techniques with VFX and visual effects, integrating animated molecular graphics that illustrate the hydrogen peroxide action on tooth enamel.
Style
Vertical, Commercial, Clean, Polished
Techniques
VFX / visual effects
Industries
Cosmetics
Color
Crimson
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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