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Colgate Optic White Colgate Optic White - Optic White Technology 2026

About

Colgate Optic White showcases its teeth whitening technology in this commercial spot, blending lifestyle performance with technical product visualization. The campaign highlights the application process through a mix of live-action footage and high-end 3D render / CGI elements. Produced by Derek Johnson, who also provided consultancy, the project features dynamic VFX / visual effects by Framestore and Company 3. VML led the creative development, with the commercial design leaning into a moody, neon aesthetic to underscore the product's functional benefits.

Brand

Colgate Optic White

Credits

Derek Johnson
Consultancy
Derek Johnson
Production
Framestore
Post Production / VFX
Left
VML
Agency / Creative

Industries

Cosmetics

Styles

HorizontalCommercialMoodyNeon

Techniques

3D render / CGIVFX / visual effects
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