Colgate Optic White
Colgate Optic White - Optic White Technology
Brand
Date
May 2026
Description
Colgate Optic White showcases its teeth whitening technology in this commercial spot, blending lifestyle performance with technical product visualization. The campaign highlights the application process through a mix of live-action footage and high-end 3D render / CGI elements. Produced by Derek Johnson, who also provided consultancy, the project features dynamic VFX / visual effects by Framestore and Company 3. VML led the creative development, with the commercial design leaning into a moody, neon aesthetic to underscore the product's functional benefits.
Style
Horizontal, Commercial, Moody, Neon
Techniques
3D render / CGI, VFX / visual effects
Industries
Cosmetics
Color
Blush
Jet Black
Background
Bathroom
Context
TVC / TV Commercial
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