Colgate Optic White What is WOW 2026

About

This commercial video for Colgate Optic White, part of the What is WOW project created with VML New York, features a woman with long dark hair wearing a red jacket and white t-shirt. She smiles warmly and brushes her teeth with a red toothbrush against a minimalist white background. The spot highlights product efficacy with clean studio lighting, dynamic product shots of toothpaste tubes, and close-up visualizations of hydrogen peroxide action. The sequence emphasizes bright smiles and modern dental care aesthetics.