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Brand
Colgate Optic White
ProjectOne Brush at a Time

Colgate Optic White One Brush at a Time 2026

Associated creatives

VML New York
VML New YorkAgency / Creative

Tags

woman in red blazerred blazerwoman smilingmodel in redtoothpaste tubered toothpaste tubecolgate optic white

Description

This commercial video for Colgate Optic White, titled One Brush at a Time and created by VML New York, highlights the brand's Optic White Pro Series toothpaste. The sequence features multiple smiling models with vibrant red lips showcasing confident expressions in a minimalist white studio environment. Dynamic shots transition between close-up portraits, product displays, and animated molecular graphics demonstrating hydrogen peroxide complex action on tooth enamel. Clean lighting and polished art direction emphasize product efficacy with high-key visual tones.