Cocoa Runners Brand Identity 2023

Description

This image showcases a series of five framed outdoor advertising posters mounted flush against a grey rectangular stone wall, part of the brand identity project for Cocoa Runners by UnitedUs. The posters feature a mix of minimalist typography, solid pastel pink and lavender backgrounds, intricate botanical cocoa illustrations, and photographic imagery including stacked chocolate and a person working with cacao. The display is illuminated by natural daylight, casting soft shadows across the stone paving and tiled ground below. Each poster presents clean graphic design elements highlighting craft chocolate messaging. The composition is horizontally framed, emphasizing the sequential rhythm of the outdoor installation.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Industries

Beverages

Color

Background

Road

Context

Out of Home (OOH)