Player Research

Nov 2023

Player Research leans into a retro-futuristic aesthetic for its latest brand identity project, developed by design agency UnitedUs. The visual system draws heavily from classic arcade culture, utilizing a vibrant neon-heavy color palette and custom typography that blends 3D metallic textures with pixel-art influences. This creative direction translates across a range of media, from large-scale digital out-of-home installations in historic rail concourses to tactile product design and printed apparel. The project incorporates a series of fictional game titles and fantasy-themed illustrations to ground the brand identity in a nostalgic, cinematic atmosphere. UnitedUs manages the brand's graphic design across both digital and physical touchpoints, unifying diverse assets—including posters, custom game cartridges, and merchandise—through a consistent, high-contrast visual language.

Horizontal, Commercial

Video Games