Player Research: Brand Identity

Nov 2023

UnitedUs developed a comprehensive brand identity for Player Research, drawing heavily from retro sci-fi and arcade-era aesthetics. The campaign leverages a bold visual language that leans into neon-saturated typography and futuristic, vector-based illustrations to establish a distinct, playful presence within the video games and gaming industry. Across a variety of touchpoints, the design system employs 3D render and CGI techniques to create immersive graphics for apparel, printed posters, and digital advertising. The work synthesizes vintage tropes with a clean, contemporary execution, featuring custom typefaces and consistent color palettes that unify disparate elements, from arcade cabinet screen designs to large-scale public transport digital displays.

Horizontal, Commercial