CocaCola: Classic
Brand
Date
Apr 2025
Description
Coca-Cola Classic presents a documentary-style study of mechanical craftsmanship, centered on the intricate operation of a vintage typewriter. The film frames the precise movement of typebars and the strike of an ink ribbon against paper to recreate text from a literary work. Produced by WPP Open X and VML New York, the project utilizes live-action techniques and a clean aesthetic to highlight the tactile nature of its subject. The production leans into an analogue film quality to maintain a focused, detail-oriented perspective.
Style
Documentary, Horizontal, Clean
Techniques
Analogue / film
Color
Pure White
Jet Black
Context
Advertising Campaign, Brand Film / Corporate Video
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