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Brand
CocaCola
ProjectClassic

CocaCola Classic 2025

Associated creatives

WPP Open X
WPP Open XAgency / Creative
VML New York
VML New YorkAgency / Creative
Essence Mediacom
Essence MediacomMedia
Ogilvy PR
Ogilvy PRPR

Tags

vintage typewritertypewritertyping textmechanical typewriterpaper and typewriter

Description

This close-up video captures a vintage mechanical typewriter in action, typing out the text of The Shining by Stephen King. The shot focuses on the moving typebars and the ink ribbon striking the paper. The camera slowly pans down as the text appears line by line. Created as part of the Coca-Cola Classic project.