CocaCola

Jan 2026

Coca-Cola steps into the energy of the global football season with this commercial spot, focusing on a group of commuters sharing a moment of anticipation within an elevator. The narrative centers on a passenger holding the brand's signature glass bottle, underscored by surrounding commuters checking sports scores and following tournament updates on personal devices. Produced by WPP OpenX, the film utilizes live-action technique to capture a relatable, cinematic atmosphere. The work leans into a warm lighting palette to ground the environment, emphasizing the communal nature of the sport as passengers share the digital screens displaying broadcast updates.

Horizontal, Action, Cinematic, Warm

Beverages

FIFA World Cup

Hallway

TVC / TV Commercial