CocaCola: CCTM World Cup Launch - Elevator
Brand
Date
Jan 2026
Description
Coca-Cola captures the anticipation of the World Cup in this commercial spot for the global beverage brand. The film follows a group of commuters in a modern elevator as they track live updates on their smartphones and sports broadcasts. The project features live-action technique and a warm, cinematic aesthetic that centers on the shared energy surrounding the football tournament. WPP OpenX led the agency and creative production for this campaign.
Style
Horizontal, Action, Cinematic, Warm
Industries
Event
FIFA World Cup
Color
Charcoal
Beige
Background
Hallway
Context
TVC / TV Commercial
Associated creatives
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