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Brand
CocaCola
ProjectCCTM World Cup Launch - Elevator

CocaCola CCTM World Cup Launch - Elevator 2026

Associated creatives

WPP OpenX
WPP OpenXAgency / Creative

Tags

woman holding coca cola bottlewoman holding bottlecoca cola bottlewoman in elevatorcommuters in elevatorelevator scenegroup of commuters

Description

This commercial spot for CocaCola features a diverse group of commuters riding inside a modern elevator. A central female character holds a glass bottle of Coca-Cola while other passengers check sports scores on their smartphones and read a newspaper with World Cup headlines. The elevator screen displays a sports broadcast and weather updates. The lighting is warm and natural, creating an engaging narrative atmosphere leading up to the football tournament.