CocaCola: Beat the Icon Explainer
Brand
Date
Sep 2025
Description
Coca-Cola introduces the Beat the Icon campaign, a digital-first challenge that integrates fantasy football mechanics into the beverage brand's consumer engagement strategy. Featuring Rio Ferdinand, the commercial explains the mechanics of the game, blending interview-style footage with smartphone interfaces and fast-paced game clips. The live-action technique leans into the atmosphere of a classic diner, utilizing warm golden hour lighting to frame the presentation.
Style
Horizontal, Commercial, Golden Hour
Industries
Color
Jet Black
Pure White
Background
Café
Context
Brand Film / Corporate Video
Associated creatives
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