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Brand
CocaCola
ProjectBeat the Icon Explainer

CocaCola Beat the Icon Explainer 2025

Associated creatives

M+C Saatchi UK
M+C Saatchi UKAgency / Creative

Tags

rio ferdinandmiddle aged black manman holding coca cola canblack leather jacketwhite t shirtcoca cola cancoca cola zero sugar

Description

Former professional footballer Rio Ferdinand speaks directly to the camera inside a diner, holding a Coca-Cola Zero Sugar can as part of the Beat the Icon campaign. He wears a black leather jacket over a white t-shirt, with a grey beard and short dark hair. The diner interior features checkered floor tiles and green wall tiles. The video cuts between Ferdinand, other participants, smartphone interfaces, and game footage to explain the fantasy football challenge mechanics.