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CocaCola Beat the Icon Explainer 2025

About

Former professional footballer Rio Ferdinand speaks directly to the camera inside a diner, holding a Coca-Cola Zero Sugar can as part of the Beat the Icon campaign. He wears a black leather jacket over a white t-shirt, with a grey beard and short dark hair. The diner interior features checkered floor tiles and green wall tiles. The video cuts between Ferdinand, other participants, smartphone interfaces, and game footage to explain the fantasy football challenge mechanics.

Brand

CocaCola

Project

CocaCola Beat the Icon Explainer 2025

Keywords

rio ferdinandmiddle aged black manman holding coca cola canblack leather jacketwhite t shirtcoca cola cancoca cola zero sugar

Credits

M+C Saatchi UK
Agency / Creative

Styles

HorizontalCommercialGolden Hour

Industries

Beverages

Background

Café

Context

Brand Film / Corporate Video
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