CocaCola: Basura
Brand
Date
Aug 2023
Description
CocaCola addresses plastic waste and recycling initiatives in this cinematic campaign, Basura. The project utilizes live-action technique to document community-led cleanup efforts, juxtaposing the presence of debris against coastal landscapes and urban recycling cycles. Visual storytelling throughout the piece leans into earthy palettes and natural light, utilizing handheld camera movements to emphasize the scale of environmental conservation. Produced by ALTERED.LA, the work centers on the lifecycle of materials from coastal collection to domestic sorting.
Style
Horizontal, Action, Cinematic, Earthy
Techniques
Natural light
Industries
Color
Powder Blue
Pure White
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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