CocaCola Basura 2023

Description

This video spot for the CocaCola project Basura addresses plastic waste and recycling initiatives through cinematic visual storytelling. The narrative opens with underwater shots of a plastic bottle drifting in clear turquoise water before transitioning to aerial perspectives of coastal landscapes and ocean waves. Subsequent sequences depict community volunteers participating in a beach cleanup, sorting and collecting plastic bottles into recycling bags along the shore. Additional scenes feature individuals handling recyclable materials in urban and domestic settings, emphasizing sustainability efforts. The production features natural lighting, muted ocean-toned color grading, and handheld camera movements that capture the urgency of environmental conservation.