CocaCola Balikbayan Magic 2023

About

Coca-Cola explores themes of connection and tradition in its 'Balikbayan Magic' campaign. The project centers on a personal interview with an international student, highlighting the cultural significance of the care packages sent to loved ones. The documentary-style production leans into a warm aesthetic, utilizing natural light and clean compositions. Through live-action storytelling, the film captures the emotional weight of these deliveries, focusing on the contents of packed boxes and the festive atmosphere of a home setting. Creative development was led by VML Canada, with production support from Untitled Films. Post-production and visual effects were handled by School Post and Fort York VFX, while TA2 Sound & Music provided the sound design.