CocaCola Balikbayan Magic 2023

Description

This video piece for the Coca-Cola campaign titled Balikbayan Magic opens with a view inside a cardboard moving box before transitioning to an interview with a young international student. The speaker sits in a warmly lit living room featuring a couch, Christmas tree with lights, and indoor plants. She wears a maroon turtleneck sweater and gestures while explaining the cultural significance of Balikbayan boxes. Additional scenes show packed boxes filled with groceries, canned goods, and labelled jars, accompanied by warm interior lighting and natural tones.