Clutch Automotive
Brand Identity
Aug 2022
Clutch Automotive establishes a rugged, industrial brand identity that balances mechanical precision with a clean, minimalist aesthetic. The project, designed by Parker, integrates a consistent typographic system across diverse touchpoints including signage, apparel, and bespoke product packaging. From the tactile, weathered paper labels set against metal mesh to polished studio product photography, the work leans into a refined utilitarian visual language. The brand's presence in Houston is anchored by physical signage and custom merchandise, while digital motion graphics highlight the geometric emblem in a sleek, cinematic format. Visie Admin served as the project owner, with design contributions by Parker.
Commercial, Vertical
Luxury Automotive
Advertising Campaign
