Clutch Automotive Brand Identity 2022

Description

This graphic design asset for Clutch Automotive features a weathered, creased white paper label bearing the brand name Clutch in a distinctive black script typeface. The label is positioned diagonally on top of a dark, textured expanded metal mesh surface that creates an industrial pattern across the frame. Natural lighting highlights the subtle folds and creases in the paper as well as the geometric grid of the backing material. The composition presents a tactile, rugged brand identity element for Clutch Automotive designed by Parker.

Style

Horizontal, Commercial, Tactile, Minimalist

Techniques

Typography

Industries

Luxury Automotive

Color

Background

Metal Texture

Context

Advertising Campaign