Clutch Automotive Brand Identity 2022

Description

This brand identity project for Clutch Automotive features a white ceramic cup displaying black printed typography on a dark metallic surface. The cup is centred in the frame, showcasing a clean, modern aesthetic with smooth matte ceramic textures. Soft lighting highlights the vessel's form and the crisp lettering against the neutral background. The composition is minimal and product-focused, designed by Parker.

Style

Vertical, Commercial, Clean, Minimalist

Industries

Luxury Automotive

Color

Background

Metal Texture

Context

Advertising Campaign