Brand Identity 2022

Description

A man stands facing away from the camera, wearing a plain white t-shirt featuring prominent black printed typography for Clutch Automotive. The back of the shirt displays brand text alongside an elliptical design containing the words experts in maintenance repairs and diagnostics, with Houston, TX at the bottom. The man is wearing dark denim jeans and has several black ink tattoos visible on his left arm. He is positioned in front of an earthy red brick wall under natural lighting.

Style

Lifestyle, Vertical, Earthy

Techniques

Natural light

Industries

Mass Market Automotive

Color

Background

Stone Texture

Context

Advertising Campaign