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ProjectBrand Identity
Exterior view of a modern white building featuring the Club Piscine logo and a yellow smiley face sign against a clear blue sky.

Brand Identity 2025

Associated creatives

Caserne
CaserneGraphic Design
Vincent Castonguay
Vincent CastonguayPhotography
Alexis Quesnel
Alexis Quesnel3D
Cardinal
CardinalStrategy and Media
Visual DPT (Geneviève Bélanger and Christina Louiso)
Visual DPT (Geneviève Bélanger and Christina Louiso)Production

Tags

building exteriorretail storefrontclub piscine buildingclub piscine signagecommercial building

Description

This architectural exterior shot showcases the brand identity for Club Piscine on a modern commercial building. The clean white facade features prominent company signage in red and blue alongside a cheerful yellow smiley face symbol. Large glass windows and doors on the ground level look into a brightly lit interior space. The structure sits along an asphalt street under a bright clear blue sky with soft daylight casting gentle shadows.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Specialty Retailers

Color

Pure White (60%)
Royal Blue (20%)
Crimson (20%)

Background

Clear Sky

Context

Advertising Campaign