Olive + Gourmando

Nov 2025

This brand identity project for Olive + Gourmando establishes a cohesive visual language across the restaurant’s physical and digital touchpoints. The design system, crafted by Caserne, leans into a minimalist aesthetic defined by bold red and brown typography, clean layout structures, and tactile packaging materials. By utilizing natural light and warm interior tones, the visual presentation highlights the artisanal quality of the food and hospitality offerings. From custom menu layouts and storefront signage to bakery displays and coffee packaging, the identity relies on curated graphic elements and clear typography. Digital components, including responsive web layouts and motion graphics, extend the brand’s playful tone into online spaces. Logo refinement by Alexandre Saumier Demers and illustrations by Marie-Hélène Lemarbre further anchor the project's consistent visual direction. Captured through commercial photography by Alex Blouin, Jodi Heartz, and Marie-Hélène Lemarbre, the work emphasizes the atmosphere of the dining environment alongside the functionality of its branded collateral.

Vertical, Commercial, Clean

Restaurants

Advertising Campaign