Olive + Gourmando: Brand Identity

Nov 2025

The brand identity for Olive + Gourmando establishes a cohesive visual language across the restaurant’s physical and digital touchpoints. The design system, crafted by Caserne, leans into minimalist typography and a warm, approachable aesthetic that bridges bakery and hospitality environments. Bold red and white lettering is applied across various formats, from custom food packaging and canvas totes to storefront signage and menus, creating a consistent look that remains clean and legible. The project incorporates an extensive suite of assets, including logo refinement by Alexandre Saumier Demers and custom illustrations by Marie-Hélène Lemarbre. Digital applications feature playful typography and responsive web design, while architectural photography highlights the brand's presence in its physical space. The execution relies on natural light and tactile textures, utilizing materials like brown kraft paper, marble, and wood to convey an artisanal quality throughout the identity.

Vertical, Commercial, Clean

Advertising Campaign