Brand Identity 2025

Description

This commercial product photography showcases a vibrant blue beach towel featuring a large yellow smiley face graphic and vertical white typography spelling Club Piscine, displayed by an individual against a neutral backdrop. The composition is presented as a diptych, featuring a full-length view on the left alongside a detailed macro view of the textured woven fabric on the right. Vincent Castonguay photographed the project, with graphic design by Caserne, 3D by Alexis Quesnel, strategy and media by Cardinal, and production by Visual DPT. The lighting is bright and clean, emphasizing the saturated primary colors and soft terry cloth texture.

Style

Horizontal, Commercial, Clean, Glossy

Techniques

Macro, Natural light

Color

Background

White Seamless

Context

E-commerce / Product