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BrandClub Piscine
ProjectBrand Identity
Outdoor billboard featuring a giant pink flamingo pool float with children and an adult outdoors for Club Piscine brand identity

Club Piscine Brand Identity 2025

Associated creatives

Caserne
CaserneGraphic Design
Vincent Castonguay
Vincent CastonguayPhotography
Alexis Quesnel
Alexis Quesnel3D
Cardinal
CardinalStrategy and Media
Visual DPT (Geneviève Bélanger and Christina Louiso)
Visual DPT (Geneviève Bélanger and Christina Louiso)Production

Tags

pink flamingo pool floatflamingo pool floatpool floatfamily outdoorsgroup of peoplebillboard campaign

Description

An outdoor billboard for Club Piscine showcases a family enjoying summer outdoors around a large pink flamingo pool float. The campaign features photography by Vincent Castonguay, 3D work by Alexis Quesnel, and graphic design by Caserne, with strategy and media handled by Cardinal. The scene is set outdoors near trees under natural daylight with bold promotional typography overlaid across the image.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Analogue / film, Natural light

Color

Hot Pink (50%)
Royal Blue (30%)
Pure White (20%)

Background

Street

Context

Out of Home (OOH)