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Brand
Club Brugge
ProjectBrand Identity
Large outdoor billboard showing Club Brugge brand identity with bold typography and a football player on scaffolding

Club Brugge Brand Identity 2021

Associated creatives

Studio Dumbar
Studio DumbarGraphic Design

Tags

club brugge billboardclub brugge brand identityfootball player in kitsoccer player runningblack and blue football kitclub brugge crestoutdoor advertising billboard

Description

A large outdoor billboard displays the new brand identity for Club Brugge, featuring bold geometric typography spelling the word GOAL alongside an athletic player in a blue and black team kit. The dynamic layout incorporates stark diagonal color blocking and the club crest against a dark background. The massive advertisement is mounted on exterior scaffolding on a building facade during evening or nighttime conditions with ambient city lighting. Studio Dumbar created the graphic design for this project, blending bold typography with athletic portraiture. The composition captures the urban placement of the large-format branding display.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, 3D render / CGI

Industries

Soccer

Color

Royal Blue (50%)
Jet Black (50%)

Background

Residential Building

Context

Out of Home (OOH)