Closed: Closed SS24

Mar 2024

The Closed SS24 campaign captures the collection’s focus on effortless tailoring and raw, coastal aesthetics. Photographed by Fleur Bult, the series channels a moody, organic energy, balancing structural denim and clean knitwear against the backdrop of rocky shorelines and calm ocean waters. The imagery leans into a minimalist editorial style, utilizing both diffused natural light and warm golden hour tones to highlight texture and form. Featuring models Lena Werner and Erik van Gils, the campaign alternates between precise fashion portraits and atmospheric landscape shots. The use of analogue film techniques, visible grain, and subtle light leak artifacts lends a nostalgic quality to the work, grounding the collection's modern, desaturated palette in a timeless, naturalistic environment.

Vertical, Editorial

Natural light

Advertising Campaign