H&M
H&M Man Tailoring
Brand
ProjectH&M Man Tailoring
Date
Sep 2025
Description
This menswear campaign for H&M showcases the retailer's latest tailoring collection through a series of focused, minimalist portraits. Photographed by Begum Yetis, the imagery highlights the construction and fabric textures of contemporary blazers and double-breasted suit jackets. With fashion styling by Daniil Kudryavtsev, the project features model Erik van Gils in a variety of layered looks. The execution leans into soft directional lighting and clean, editorial-style framing to draw attention to the weave and fit of the garments.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Menswear
Background
Grey Seamless
Context
Lookbook
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