H&M presents a focused look at its latest menswear collection in the H&M Man Tailoring campaign. Photographed by Begum Yetis, the series prioritizes the structural elements of contemporary tailoring, showcasing blazers and double-breasted suits with a clean, minimalist approach.
Fashion editor and stylist Daniil Kudryavtsev leads the creative direction, pairing textured wool jackets with knitwear and structured polos. Model Erik van Gils serves as the on-camera talent, with the imagery utilizing soft directional lighting to emphasize fabric weaves and garment construction across the edit.
