H&M: H&M Man Tailoring
Brand
Date
Sep 2025
Description
H&M presents a focused look at its latest menswear collection in the H&M Man Tailoring campaign. Photographed by Begum Yetis, the series prioritizes the structural elements of contemporary tailoring, showcasing blazers and double-breasted suits with a clean, minimalist approach. Fashion editor and stylist Daniil Kudryavtsev leads the creative direction, pairing textured wool jackets with knitwear and structured polos. Model Erik van Gils serves as the on-camera talent, with the imagery utilizing soft directional lighting to emphasize fabric weaves and garment construction across the edit.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Background
Grey Seamless
Context
Lookbook
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