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Closed: Brand Identity

Brand
Closed
Date

Feb 2025

Description

The brand identity for Closed, a project executed by Stanly House Studio and how by why, defines a visual language centered on tactile collage and high-contrast graphic design. By blending archival photography with modern typography, the identity establishes a gritty yet refined aesthetic that spans digital motion graphics and printed collateral. Photography by Stanly House Studio employs clean, natural light to capture culinary compositions and editorial portraits, providing a grounding, organic counterpoint to the layered, monochromatic graphic treatments. The work, which includes applications for menus, signage, and business cards, leverages the use of collage and minimalist geometric forms to create a distinct, modern presence.

Style

Warm, Clean

Techniques

Natural light

Color
Pure White
Context

Advertising Campaign

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