Closed

Feb 2025

The brand identity project for Closed, developed in collaboration between Stanly House Studio and how by why, establishes a comprehensive visual language for the hospitality space. The project integrates commercial photography with a distinct collage aesthetic, layering grainy, monochrome imagery alongside bold, tactile typography. Execution spans across digital animation, editorial print, and environmental signage. The visual system leverages natural light and high-contrast composition to link culinary vignettes, such as plated dishes and beverage service, with custom graphic elements like torn paper fragments and geometric icons. Creative output includes photography by Stanly House Studio and graphic design by how by why.

Warm, Clean

Natural light

Advertising Campaign