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Closed: Closed SS25

Brand
Date

Jan 2025

Description

The Closed SS25 campaign is a focused editorial project showcasing the brand's latest seasonal collection. Photographed by Ferry Mohr, the series prioritizes a refined and understated aesthetic, utilizing natural light to emphasize the textures of denim and structured layering. Featuring model Lara Mullen, the work leans into a clean, minimalist visual language defined by vertical wood-panelled interiors and intimate, candid compositions. The campaign highlights a range of apparel from leather outerwear and relaxed shirting to tailored denim separates. Employing an editorial approach, the photography captures a balanced, warm palette that brings a tactile quality to the clothing. These images incorporate elements of analogue film and clean styling to maintain a cohesive, sophisticated presence across the collection.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Color
Pure White
Context

Advertising Campaign

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