Model Lara Mullen wearing a white long-sleeve top and denim jeans seated against a pale wall for the Closed SS25 campaign.

Model Lara Mullen posing in a denim jacket and jeans against a wood-paneled wall for Closed SS25.

Model Lara Mullen lying horizontally across a row of black chairs wearing a black leather jacket and jeans for Closed SS25.

Model holding a large blue denim tote bag in front of a white panel wall for Closed SS25 fashion campaign

Model with dark wet-look hair wearing a black and white striped shirt against a dark wood panel wall.

Model holding a stack of books and paper bags while wearing an olive coat and denim shirt for Closed SS25.

Model standing with arms crossed wearing a black leather jacket, button-down shirt, and dark trousers against a wood-paneled wall

Model lying on a black table wearing a white long-sleeve top and blue denim jeans.

Closed Closed SS25 2025

About

The Closed SS25 campaign is a focused editorial project showcasing the brand's latest seasonal collection. Photographed by Ferry Mohr, the series prioritizes a refined and understated aesthetic, utilizing natural light to emphasize the textures of denim and structured layering. Featuring model Lara Mullen, the work leans into a clean, minimalist visual language defined by vertical wood-panelled interiors and intimate, candid compositions. The campaign highlights a range of apparel from leather outerwear and relaxed shirting to tailored denim separates. Employing an editorial approach, the photography captures a balanced, warm palette that brings a tactile quality to the clothing. These images incorporate elements of analogue film and clean styling to maintain a cohesive, sophisticated presence across the collection.