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Brand
Clinique
ProjectCLINIQUE Moisture Surge Campaign
Model Jiwon Christine Ra holding Clinique skincare products against a white background for the Moisture Surge campaign.

Clinique CLINIQUE Moisture Surge Campaign 2025

Associated creatives

Betina du Toit
Betina du ToitPhotographer
Betina du Toit
Betina du ToitDirector
Seppe Tirabassi
Seppe TirabassiFashion Editor/Stylist
Matt Benns
Matt BennsHair Stylist
Chiho Omae
Chiho OmaeMakeup Artist
Honey
HoneyManicurist
Jiwon Christine Ra
Jiwon Christine RaModel

Tags

jiwon christine ra holding skincare productjiwon christine rawoman holding skincare productskincare productclinique skincare bottlepink skincare bottlewoman posing

Description

This beauty campaign portrait for Clinique Moisture Surge features model Jiwon Christine Ra holding pink skincare bottles against a clean white background. Captured by photographer and director Betina du Toit, the portrait showcases soft lighting that highlights the model's glowing skin. Fashion styling by Seppe Tirabassi, hair by Matt Benns, makeup by Chiho Omae, and manicures by Honey complete the production details. The composition focuses intimately on the subject, emphasizing product integration within a clean commercial aesthetic.

Style

Vertical, Commercial, Clean, Polished

Techniques

Natural light, Beauty Light

Industries

Skincare

Color

Blush (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign