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Citrix: Brand Identity

Brand
Citrix
Date

Nov 2020

Description

The Citrix brand identity project, developed through a collaboration between graphic design studio Athletics and illustrator Matt Blease, establishes a cohesive visual language rooted in minimalist design principles. The work integrates character-driven black-line illustrations with structured typography and a palette of solid colour fields to refresh the corporate aesthetic. Across print collateral, editorial mockups, and digital interfaces, the project employs vector graphics and motion-based elements to maintain a consistent visual system. The design assets include whimsical vignettes and abstract geometric symbols, balancing corporate functionality with an artistic, clean approach to information design.

Style

Horizontal, Minimalist, Commercial, Clean

Techniques

Typography

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