Citrix

Nov 2020

Citrix launched a comprehensive brand identity project centered on a cohesive visual system that blends corporate structure with whimsical, human-centric design. The project integrates character-driven black-line illustrations by Matt Blease with the clean, structured graphic design of Athletics to create a modular aesthetic across print and digital platforms. Techniques such as minimalist vector illustration and fluid motion graphics anchor the visual identity. The system spans diverse applications including web interfaces, editorial collateral, and framed graphic posters, all unified by a consistent use of clean typography, pastel color palettes, and minimalist compositions. This approach updates the technology brand's visual presence by balancing abstract shapes and playful vignettes with rigorous corporate design principles.

Horizontal, Minimalist, Commercial, Clean

Typography