The Citrix brand identity project, developed through a collaboration between graphic design studio Athletics and illustrator Matt Blease, establishes a cohesive visual language rooted in minimalist design principles. The work integrates character-driven black-line illustrations with structured typography and a palette of solid colour fields to refresh the corporate aesthetic.
Across print collateral, editorial mockups, and digital interfaces, the project employs vector graphics and motion-based elements to maintain a consistent visual system. The design assets include whimsical vignettes and abstract geometric symbols, balancing corporate functionality with an artistic, clean approach to information design.
