Salesforce

Aug 2026

Salesforce redefines the boundaries of corporate visual identity in this expansive brand campaign, blending human-centric warmth with high-fidelity digital precision. By synthesizing a playful 3D render/CGI aesthetic with clean UI illustration, the project transforms abstract technological concepts into a tangible, character-driven narrative. The visual strategy leans into a bold, saturated primary color palette, anchored by the brand's iconic blue, which serves as a consistent thread across diverse mediums—from massive, stadium-scale 360-degree LED displays to intimate, minimalist motion graphics. Throughout the execution, the design team at Athletics, bolstered by the expressive character work of illustrators Laura Sirvent and Jelly, crafts a cohesive ecosystem where robotic and human elements coexist. The project effectively utilizes cinematic animation to humanize the agentic enterprise, balancing professional, corporate sensibilities with whimsical motifs like floating unicorns and stylized mascot figures. Whether through the crisp, static focus of a workplace monitor or the fluid, atmospheric transitions of motion graphics, the campaign maintains a polished, modern aesthetic that feels both accessible and future-forward. By prioritizing spatial depth and fluid motion, the brand identity creates an immersive experience that feels as much like an artful animation showcase as it does a sophisticated commercial toolkit, ultimately solidifying Salesforce as a vibrant leader in the modern tech landscape.

Commercial, Cinematic

3D render / CGI, Motion Graphics, Animation