BrandCitrix
ProjectBrand Identity

Citrix Brand Identity 2020
Associated creatives
Tags
Description
This illustrative design piece for the Citrix brand identity project was created by illustrator Matt Blease and graphic design studio Athletics. The central illustration features a pair of beige slip-on shoes resting atop a stack of metal coiled springs. Above the illustration, the word Citrix appears in clean, custom black typography. Below the artwork, the illustrator name Matt Blease is printed alongside the edition number 1 out of 100. The entire graphic is set on a light rectangular card against a soft pale yellow background, showcasing a clean and minimalist aesthetic.
Style
Artistic, Vertical, Graphic
Industries
Apps & Digital Platforms
Color
Beige (50%)
Jet Black (30%)
Caramel (20%)
Background
Solid Colour
Context
Advertising Campaign