Citrix Brand Identity 2020

Description

An overhead view displays multiple printed brochures and editorial mockups arranged across a neutral surface as part of a comprehensive brand identity project for Citrix. A hand reaches in to hold one of the white booklets, which features a minimalist layout incorporating photographic prints of a swimmer, a man wearing glasses, and a woman working with a child. The collateral includes subtle geometric iconography and clean typography developed through a collaboration between Athletics and Matt Blease. The compositions highlight the integration of corporate publishing materials, photography, and graphic design.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Enterprise & B2B Software

Color

Background

Concrete Texture

Context

Brand Film / Corporate Video