Description

This animated video for the Citrix Brand Identity project showcases playful, character-driven black-line illustrations created by Matt Blease, with graphic design by Athletics. The sequence features humorous vignettes against changing pastel backdrops, including a person arm-wrestling a tattooed giant labeled 'this week', a cat balancing across two skateboards, and two figures collaborating closely. The minimal aesthetic relies on clean linework, whimsical scenarios, and simple framing against solid colour fields.