Nike

Jul 2025

This brand identity project for Nike spans a diverse range of motion design and live-action storytelling, illustrating the company's North American logistics and internal culture. The work integrates high-contrast motion graphics, minimalist typography, and dynamic collage techniques to communicate organizational themes and grassroots athletic spirit. Developed by Athletics, with support from collaborators Nørth Sea Air and Revel, the project features a synthesis of industrial documentation and commercial aesthetic. The execution navigates between structured, professional motion graphics and lo-fi, grainy visual layers. By combining crisp digital interface elements with candid portraits, warehouse operations footage, and urban basketball documentation, the brand identity framework highlights the intersection of supply chain efficiency and community-driven sports culture across various markets.

Horizontal, Commercial, Graphic

Brand Film / Corporate Video