This brand identity project for Nike spans a diverse range of motion design and commercial assets, showcasing the intersection of corporate systems and grassroots sports culture. The work utilizes a mix of stark, minimalist motion graphics and high-energy live-action collages to represent the company's multifaceted operational and community-focused initiatives.
Developed in collaboration with Athletics, Nørth Sea Air and Revel, the project integrates bold typography with industrial warehouse footage, athletic portraits, and outdoor digital billboard displays. The execution leans into a varied aesthetic, alternating between high-contrast monochrome motion graphics and saturated, grainy visual styles to capture the brand's identity across multiple markets.
