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BrandChloé
Projectà la Plage 2026 Ad Campaign
Model seated on sand against a blue backdrop wearing a light skirt and holding a woven brown bag for Chloé à la Plage campaign

Chloé à la Plage 2026 Ad Campaign 2026

Associated creatives

Chemena Kamali
Chemena KamaliChloé Creative Director
David Sims
David SimsPhotographer
Charles Levai
Charles LevaiCreative Directors
Kevin Tekinel
Kevin TekinelCreative Directors
Romain Wygas
Romain WygasDirector
Apple Martin
Apple MartinModel
Elodie David Touboul
Elodie David TouboulFashion Editor/Stylist
Paul Hanlon
Paul HanlonHair
Yadim
YadimMakeup
Poppy Bartlett
Poppy BartlettSet Designer

Tags

woman seated on sandwoman on sandwoman seatedwomanwoven brown bagbrown bagbag

Description

This image from the Chloé à la Plage 2026 ad campaign features a model seated on a sandy surface against a clear blue backdrop. The model has long blonde hair, a direct expression, and wears a light-coloured skirt with subtle patterns. A prominent woven brown bag with visible texture rests against her shoulder. The lighting is warm and natural, casting soft shadows across the composition. The overall mood is relaxed and aspirational, highlighting the summer collection.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Caramel (50%)
Cream (50%)

Background

Sandy Beach

Context

Advertising Campaign