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Brand
Chipotle
ProjectWorld Cup "Water Break" - BTS - Project Breakdown

Chipotle World Cup "Water Break" - BTS - Project Breakdown 2026

Associated creatives

Day One Agency
Day One AgencyAgency / Creative
Henry McVay
Henry McVayAnimation

Tags

chipotle cupchipotle cup 3d3d cuplemonade splashlemonade splash 3dsoccer ballsoccer ball 3d3d animationcgi animation

Description

This digital animation breakdown video showcases the behind-the-scenes CGI and 3D modeling for Chipotle's World Cup project. The sequence features realistic fluid simulations of splashing lemonade, 3D modeled branded cups, and a rolling soccer ball against a clean studio backdrop. Wireframe overlays reveal the technical asset creation process including particle effects and shading. Created as part of the campaign by Day One Agency with animation by Henry McVay.