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Chipotle: Skye, Guac and Chips

Date

Aug 2023

Description

Chipotle’s 'Skye, Guac and Chips' is a commercial production that centres on the meticulous preparation of the brand’s signature sides. The spot captures the raw, tactile process of hand-mashing avocados and seasoning fresh tortilla chips within a commercial kitchen environment. Developed by agency Venables Bell + Partners with production support from Moxy Pictures, the work utilises live-action technique and a grainy texture to ground the visuals in an authentic, back-of-house atmosphere. The edit focuses on the assembly of ingredients under natural lighting, providing a direct look at the food-prep process.

Style

Horizontal, Commercial, Grainy, Clean

Industries
Background

Commercial Kitchen

Context

TVC / TV Commercial

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