Chipotle Cultivating brand. Connecting with culture. 2026

About

This brand cultivation video for Chipotle, created by agency Zeus Jones, showcases various facets of the brand's identity and culture. The sequence opens with a pedestrian walking past a storefront window featuring a large mural of a farmer harvesting produce, followed by shots of modern restaurant menu screens displaying smoked brisket and other offerings. The video highlights a collection of branded apparel including a red rugby shirt, green slides, a white hoodie with a green pocket, and printed socks. Fresh food preparation is demonstrated with ingredients like avocados, cilantro, and garlic guajillo steak. Additional segments feature branded packaging, the Chipotle rewards mobile app displayed on a smartphone, and promotional black t-shirts.