Chipotle: Constant Ingredient | Jack Hughes
Brand
Date
May 2023
Description
Chipotle presents the 'Constant Ingredient' campaign featuring professional hockey player Jack Hughes. The commercial project captures Hughes practicing precision stickhandling drills on an indoor ice rink, emphasizing movement and technical skill within a fast food context. Executed through a live-action technique, the film utilizes dynamic camera angles to track Hughes's performance across the arena. The visual language leans into a grainy texture, grounding the commercial's presentation of athleticism and brand integration. Production was managed by London Alley, with agency and creative oversight provided by Venables Bell + Partners.
Style
Horizontal, Commercial, Grainy
Industries
Color
Crimson
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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