Chipotle: Christina
Brand
Date
Aug 2023
Description
This commercial campaign for Chipotle highlights the behind-the-scenes preparation of fresh ingredients within a restaurant setting. The spot focuses on the tactile process of crafting house-made salsa, with close-ups of produce preparation alternating with scenes of kitchen staff at work. Developed by agency partner Venables Bell + Partners with production support from Moxy Pictures and Arcade Edit, the project leans into a clean, live-action aesthetic. Natural light defines the kitchen space, emphasizing the raw ingredients and the functional environment of the commercial food preparation area.
Style
Horizontal, Commercial, Action, Clean
Techniques
Natural light
Industries
Color
Jet Black
Crimson
Sage
Background
Commercial Kitchen
Context
TVC / TV Commercial
Associated creatives
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