Chipotle: Cheyenne
Brand
Date
Aug 2023
Description
Chipotle’s 'Cheyenne' campaign highlights the brand's food preparation process through an observational, documentary-style lens. The film focuses on the precise, manual labor involved in creating fresh guacamole, documenting a restaurant team member as they process raw ingredients in a professional kitchen environment. Developed by Venables Bell + Partners with production by Moxy Pictures and post-production by Arcade Edit, the project leans into a live-action technique to provide an unfiltered look at kitchen operations. The cinematography utilizes natural lighting and a grainy aesthetic to maintain an authentic, behind-the-scenes tone.
Style
Documentary, Horizontal, Grainy, Clean
Industries
Color
Jet Black
Forest Green
Background
Commercial Kitchen
Context
TVC / TV Commercial
Associated creatives
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