Chipotle: Can a Burrito Change the World?

Feb 2021

Chipotle’s 'Can a Burrito Change the World?' is a narrative-driven commercial spot featuring two children engaged in an inquisitive dialogue. Set within an intimate, domestic kitchen space, the film captures a quiet conversation about the broader impact of food choices. The production team employed a cinematic, live-action technique to lean into a warm, naturalistic aesthetic. The visual approach utilizes shallow depth of field to isolate the subjects against the wooden interior, creating a grounded atmosphere that centers on the performance. Creative development for the campaign was led by Venables Bell + Partners, with production managed by SMUGGLER. Post-production and VFX were also handled by SMUGGLER, with sound and music contributions provided by Lime Studios and Q-Department.

Horizontal, Action, Cinematic, Warm

Natural light

Kitchen

TVC / TV Commercial